{"id":15319,"date":"2017-06-09T09:44:59","date_gmt":"2017-06-09T07:44:59","guid":{"rendered":"http:\/\/monempresarial.com\/?p=15319\/"},"modified":"2025-06-06T10:34:09","modified_gmt":"2025-06-06T08:34:09","slug":"lactitud-ho-es-tot-tambe-per-a-dissenyar","status":"publish","type":"post","link":"https:\/\/www.monempresarial.com\/ca\/2017\/06\/09\/lactitud-ho-es-tot-tambe-per-a-dissenyar\/","title":{"rendered":"L\u2019actitud ho \u00e9s tot, <\/span> tamb\u00e9 per a dissenyar"},"content":{"rendered":"<h5>L&#8217;actitud ho \u00e9s tot. Sentim aquesta frase en qualsevol \u00e0mbit, en la nostra vida personal i professional. Ho \u00e9s tot tamb\u00e9 en el disseny i la <a href=\"https:\/\/barcelonadesignweek.com\/ca\/programa\/242\/\" target=\"_blank\" rel=\"noopener noreferrer\">Barcelona Design Week<\/a> dedica un espai a aquest tema dins la jornada Design Attitudes, que se celebrar\u00e0 aquest proper dissabte.<\/h5>\n<hr style=\"color: #b72126;\" \/>\n<p><span style=\"color: #719f8c; font-weight: bold;\">Es tracta d&#8217;un esdeveniment inspirador, participatiu i de <em>networking<\/em>.\u00a0<\/span>La jornada comptar\u00e0 amb la participaci\u00f3 de <strong>Daniel Herv\u00e1s<\/strong>, Design Project Leader de SEAT;<strong> Aleix Ingl\u00e9s<\/strong>, Design Manager i dissenyador industrial de Samsung; <strong>Ver\u00f3nica Fuerte<\/strong>, fundadora de Hey Studio; <strong>Ana Zelich<\/strong>, directora creativa de Mediapro Exhibitions; <strong>Marta Fern\u00e1ndez<\/strong>, Design Manager de Lego Group; <strong>Diego Quiroga<\/strong> i <strong>Joanma Baqu\u00e9s<\/strong> d\u2019\u00c0nima Barcelona; i <strong>Pau Garc\u00eda<\/strong>, un dels fundadors de Domestic Data Streamers; a m\u00e9s de l&#8217;equip de RESEARCH d\u2019<a href=\"http:\/\/www.elisava.net\/ca\/design-attitudes\" target=\"_blank\" rel=\"noopener noreferrer\">Elisava<\/a>.<br \/>\nEl tema de la jornada, <em>Shaping the Future through Design Attitudes<\/em>, contempla el disseny com una de les forces que impulsen i reflecteixen el flux de canvi i que actua com a palanca d&#8217;innovaci\u00f3. En aquest m\u00f3n fluid i complex, <strong>s&#8217;han identificat i definit les quatre Design Attitudes (actituds de disseny) que fan que el canvi positiu sigui tangible:<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #719f8c; font-weight: bold;\">Conscient<\/span><br \/>\n<span style=\"color: #719f8c; font-weight: bold;\">Comprom\u00e8s<\/span><br \/>\n<span style=\"color: #719f8c; font-weight: bold;\">Rebel<\/span><br \/>\n<span style=\"color: #719f8c; font-weight: bold;\">Resilient<\/span><\/p>\n<p>Les presentacions en format <em>keynote<\/em> i el debat participatiu, aix\u00ed com els reptes que es proposaran, giraran al voltant d&#8217;aquestes quatre actituds i seran liderades per <em>thought leaders<\/em> rellevants:<\/p>\n<ul>\n<li><span style=\"color: #719f8c; font-weight: bold;\"><span style=\"color: #719f8c; font-weight: bold;\">Daniel Herv\u00e1s, Project Leader de Seat:\u00a0<\/span><\/span>sota la mirada del <strong>Conscient<\/strong>, aborda conceptes com ara ind\u00fastria, energia i tradici\u00f3. Com la nova ind\u00fastria i les noves formes de treball estan anant cap a una mirada m\u00e9s responsable i conscient.<\/li>\n<li><span style=\"color: #719f8c; font-weight: bold;\"><span style=\"color: #719f8c; font-weight: bold;\">Aleix Ingl\u00e9s, Design Manager i Dissenyador Industrial L\u00edder de Samsung: <\/span><\/span>sota la mirada del <strong>Comprom\u00e8s<\/strong>, aborda conceptes com humanitzar la tecnologia, com es t\u00e9 en compte a l&#8217;usuari\/context, i el fet d&#8217;anar cap a dispositius\/dissenys que tinguin en compte el benestar tant f\u00edsic com emocional.<\/li>\n<li><span style=\"color: #719f8c; font-weight: bold;\"><span style=\"color: #719f8c; font-weight: bold;\">Ver\u00f3nica Fuerte, Fundadora de Hey Studio:\u00a0<\/span><\/span>sota la mirada del <strong>Rebel<\/strong>, es tracten temes com l&#8217;emprenedoria, la sostenibilitat entesa des d&#8217;una visi\u00f3 creativa i alternativa, i el proc\u00e9s de disseny com a mitj\u00e0 d&#8217;experimentaci\u00f3.<\/li>\n<li><span style=\"color: #719f8c; font-weight: bold;\"><span style=\"color: #719f8c; font-weight: bold;\">Ana Zelich, Directora Creativa de Mediapro Exhibitions:\u00a0<\/span><\/span>sota la mirada del <strong>Resilient<\/strong>, aborda temes com la societat, la digitalitzaci\u00f3 i l\u2019\u00e8tica. Es tracta el tema de la transdisciplinarietat del disseny, el fet de responsabilitat \u00e8tica en els projectes, i com el disseny interv\u00e9 en la digitalitzaci\u00f3 de la societat. Inclou el projecte de l&#8217;exposici\u00f3 de Mediapro LIVE al Palau Robert, recentment inaugurada, que incideix en el tema de la digitalitzaci\u00f3 de la societat.<\/li>\n<\/ul>\n<figure id=\"attachment_15321\" aria-describedby=\"caption-attachment-15321\" style=\"width: 473px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-15321\" src=\"http:\/\/monempresarial.com\/wp-content\/uploads\/2017\/06\/Casa-Horta_Santom\u00e1.jpg\" alt=\"Casa Horta, projecte de Guillermo Santom\u00e0\" width=\"473\" height=\"342\" srcset=\"https:\/\/www.monempresarial.com\/wp-content\/uploads\/2017\/06\/Casa-Horta_Santom\u00e1.jpg 1134w, https:\/\/www.monempresarial.com\/wp-content\/uploads\/2017\/06\/Casa-Horta_Santom\u00e1-300x217.jpg 300w, https:\/\/www.monempresarial.com\/wp-content\/uploads\/2017\/06\/Casa-Horta_Santom\u00e1-1024x740.jpg 1024w, https:\/\/www.monempresarial.com\/wp-content\/uploads\/2017\/06\/Casa-Horta_Santom\u00e1-300x217@2x.jpg 600w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><figcaption id=\"caption-attachment-15321\" class=\"wp-caption-text\">Casa Horta, projecte de <strong>Guillermo Santom\u00e0.<\/strong><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_15323\" aria-describedby=\"caption-attachment-15323\" style=\"width: 473px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-15323\" src=\"http:\/\/monempresarial.com\/wp-content\/uploads\/2017\/06\/Lifeline2_Domestic-DataStreamers.jpg\" alt=\"Lifeline. A visualization about life expectancy at DHUB. Projecte de Pau Garc\u00eda amb Domestic Data Streamers.\" width=\"473\" height=\"315\" srcset=\"https:\/\/www.monempresarial.com\/wp-content\/uploads\/2017\/06\/Lifeline2_Domestic-DataStreamers.jpg 1280w, https:\/\/www.monempresarial.com\/wp-content\/uploads\/2017\/06\/Lifeline2_Domestic-DataStreamers-300x200.jpg 300w, https:\/\/www.monempresarial.com\/wp-content\/uploads\/2017\/06\/Lifeline2_Domestic-DataStreamers-1024x683.jpg 1024w, https:\/\/www.monempresarial.com\/wp-content\/uploads\/2017\/06\/Lifeline2_Domestic-DataStreamers-252x167.jpg 252w, https:\/\/www.monempresarial.com\/wp-content\/uploads\/2017\/06\/Lifeline2_Domestic-DataStreamers-300x200@2x.jpg 600w, https:\/\/www.monempresarial.com\/wp-content\/uploads\/2017\/06\/Lifeline2_Domestic-DataStreamers-252x167@2x.jpg 504w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><figcaption id=\"caption-attachment-15323\" class=\"wp-caption-text\"><em>Lifeline. A visualization about life expectancy at DHUB<\/em>, projecte de <strong>Pau Garc\u00eda amb Domestic Data Streamers. <\/strong><\/figcaption><\/figure>\n<p>En aquest mateix esdeveniment, es llan\u00e7ar\u00e0 l&#8217;eina digital Design Attitudes, que t\u00e9 per objectiu identificar les claus per innovar a trav\u00e9s del disseny i que anir\u00e0 acompanyada d&#8217;una activitat de cocreaci\u00f3 en la qual s&#8217;anima a participar als agents estrat\u00e8gics del m\u00f3n del disseny.<br \/>\nAl llarg del dia tamb\u00e9 se celebraran diversos <em>workshops<\/em> de la m\u00e0 d&#8217;experts d&#8217;empreses com ara Lego, \u00c0nima Barcelona, o Domestic Data Streamers.<\/p>\n<p><span style=\"color: #719f8c; font-weight: bold;\"><span style=\"color: #719f8c; font-weight: bold;\">M\u00e9s informaci\u00f3 i tot el programa <a href=\"http:\/\/www.elisava.net\/ca\/design-attitudes\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;actitud ho \u00e9s tot. Sentim aquesta frase en qualsevol \u00e0mbit, en la nostra vida personal i professional. Ho \u00e9s tot tamb\u00e9 en el disseny i la Barcelona Design Week dedica un espai a aquest tema dins la jornada Design Attitudes, que se celebrar\u00e0 aquest proper dissabte. Es tracta d&#8217;un esdeveniment inspirador, participatiu i de networking.\u00a0La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[]},"categories":[5694,10820,10821,10,10825],"tags":[1222,5418,5419,5420,5421],"_links":{"self":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/15319"}],"collection":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/comments?post=15319"}],"version-history":[{"count":1,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/15319\/revisions"}],"predecessor-version":[{"id":46237,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/15319\/revisions\/46237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media\/15322"}],"wp:attachment":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media?parent=15319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/categories?post=15319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/tags?post=15319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}