{"id":17428,"date":"2018-01-23T09:00:21","date_gmt":"2018-01-23T08:00:21","guid":{"rendered":"http:\/\/monempresarial.com\/2017\/12\/20\/start-ups-herramientas-para-emprender-con-exito\/"},"modified":"2025-06-06T10:28:11","modified_gmt":"2025-06-06T08:28:11","slug":"startups-eines-emprendre-exit","status":"publish","type":"post","link":"https:\/\/www.monempresarial.com\/ca\/2018\/01\/23\/startups-eines-emprendre-exit\/","title":{"rendered":"StartupsUna startup<\/em> \u00e9s, per vocaci\u00f3, una nova empresa amb un alt potencial de creixement, \u00e9s a dir, basada en la innovaci\u00f3, sigui aquesta tecnol\u00f2gica o de model de negoci. La creaci\u00f3 d’una nova companyia fruit d’una innovaci\u00f3 radical o disruptiva implica que les caracter\u00edstiques del producte o servei, i fins i tot les del client\/usuari\/consumidor, no estan encara totalment definides i no hi ha un model de negoci provat per fer viable l’oportunitat. Tres noves eines poden ajudar a desplegar aquest projecte amb una major probabilitat d’\u00e8xit.<\/span><\/strong><\/h4>\n

Jordi Vinaixa. <\/span>PhD, professor d\u2019Innovaci\u00f3 i emprenedoria d\u2019ESADE.<\/strong><\/h4>\n
\n

El Desenvolupament del Client o Customer Development<\/em><\/strong><\/span> planteja la vida d’un negoci com un proc\u00e9s evolutiu en el qual es poden distingir quatre etapes, raonablement ben diferenciades: 1)<\/strong><\/span> Descobriment del client; 2)<\/strong><\/span> Validaci\u00f3 del client; 3)<\/strong><\/span> Escalat de la demanda; i 4)<\/strong> <\/span>Organitzaci\u00f3 de l’empresa.<\/p>\n

El Business Model Canvas<\/em> (BMC)<\/strong> <\/span>descriu el model de negoci en nou blocs: en el bloc central, la “Proposta de Valor” (PV), la base ser\u00e0 el producte\/servei del nou projecte; en els tres blocs de la dreta, s\u2019hi inscriuen les activitats relacionades amb “vendre i lliurar” la PV al client; i en els tres blocs de l’esquerra, les activitats, els actius i els socis necessaris per a la “producci\u00f3” de la PV. Les activitats relacionades amb “vendre” donen lloc al vuit\u00e8 bloc, les fonts dels ingressos. Per la seva banda, les tres accions relacionades amb “produir” donen lloc al nov\u00e8 bloc, l’estructura de costos. L’equilibri entre els blocs vuit\u00e8 i nov\u00e8 proporcionar\u00e0 la viabilitat econ\u00f2mica financera del model.<\/p>\n

Finalment, per resoldre la incertesa podem emprar la metodologia Lean Startup<\/strong> <\/span><\/em>que proposa realitzar aquesta recerca de l’encaix “producte-mercat” de manera iterativa, mitjan\u00e7ant la interacci\u00f3 entre el client\/usuari i un producte en evoluci\u00f3, que es coneix com a “Producte M\u00ednim Viable\u201d (PMV).<\/p>\n

En resum: el Customer Development<\/em> ens proporciona el marc de refer\u00e8ncia, el Business Model Canvas<\/em> el format per al disseny i recerca del model de negoci repetible, validat i escalable que ens permetr\u00e0 aprofitar l’oportunitat detectada, i el Lean Startup<\/em> la forma pr\u00e0ctica de dur a terme el proc\u00e9s de validaci\u00f3 del model de negoci.<\/span><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

Tres nuevas herramientas pueden ayudar a desplegar este proyecto con una mayor probabilidad de \u00e9xito.<\/p>\n","protected":false},"author":73,"featured_media":17425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"1","sponsored_post_label":"Patrocinat per","sponsored_post_name":"Consorci Zona Franca Barcelona","sponsored_post_url":"https:\/\/zfbarcelona.es\/ca\/","sponsored_post_logo_enable":"1","sponsored_post_logo":"40377","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"10826","hide":""}},"categories":[10820,10826,11,10819,37,42],"tags":[252,566,706,5236,5587,6439,6440,6441,6442,6443,6444,6445,8260],"_links":{"self":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/17428"}],"collection":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/comments?post=17428"}],"version-history":[{"count":5,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/17428\/revisions"}],"predecessor-version":[{"id":46207,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/17428\/revisions\/46207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media\/17425"}],"wp:attachment":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media?parent=17428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/categories?post=17428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/tags?post=17428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}