{"id":19751,"date":"2018-12-14T09:00:04","date_gmt":"2018-12-14T08:00:04","guid":{"rendered":"http:\/\/www.monempresarial.com\/?p=19751"},"modified":"2025-09-24T12:06:56","modified_gmt":"2025-09-24T10:06:56","slug":"plan-estrategico-de-la-familia-empresaria","status":"publish","type":"post","link":"https:\/\/www.monempresarial.com\/ca\/2018\/12\/14\/plan-estrategico-de-la-familia-empresaria\/","title":{"rendered":"Pla estrat\u00e8gic  de la fam\u00edlia empres\u00e0ria<\/span>"},"content":{"rendered":"<h4 style=\"color: #602d11;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-19657 alignright\" src=\"http:\/\/www.monempresarial.com\/wp-content\/uploads\/2018\/11\/Jorge-Tarragona.jpg\" alt=\"\" width=\"223\" height=\"299\" srcset=\"https:\/\/www.monempresarial.com\/wp-content\/uploads\/2018\/11\/Jorge-Tarragona.jpg 283w, https:\/\/www.monempresarial.com\/wp-content\/uploads\/2018\/11\/Jorge-Tarragona-224x300.jpg 224w\" sizes=\"(max-width: 223px) 100vw, 223px\" \/><\/h4>\n<p><strong>Les fam\u00edlies empres\u00e0ries representen el 57% del PIB (IE, 2015). Per tal de maximitzar la seva vocaci\u00f3 de continu\u00eftat han d&#8217;efectuar un pla estrat\u00e8gic on defineixin a on i per qu\u00e8 hi volen arribar. I on es prevegi la soluci\u00f3 als principals reptes que hauran de superar.<\/strong><\/p>\n<h4><span style=\"color: #663300; font-weight: bold; text-transform: uppercase;\">JORGE TARRAGONA. <\/span><strong><em>Coach\u00a0<\/em> de fam\u00edlies empres\u00e0ries. Advocat. Professor d\u2019EF d\u2019UVIC-UCC.<\/strong><\/h4>\n<hr style=\"color: #b72126;\" \/>\n<p>Les empreses familiars miren a llarg termini, s\u00f3n r\u00e0pides i compromeses. Els propietaris professionals i responsables es caracteritzen per la planificaci\u00f3. Els reptes als quals haur\u00e0 de fer front la fam\u00edlia empres\u00e0ria s\u00f3n previsibles: <strong>professionalitzaci\u00f3, relleu, creixement i resoluci\u00f3 de conflictes<\/strong>.<\/p>\n<p>El Pla Estrat\u00e8gic de la Fam\u00edlia Empres\u00e0ria, tamb\u00e9 conegut com a protocol, ha de ser adequat a les dimensions respectives de l&#8217;empresa i de la fam\u00edlia. La seva elaboraci\u00f3 requereix tanta o m\u00e9s atenci\u00f3 que en el cas del pla de l&#8217;empresa, ja que hi estan involucrats sentiments. \u00c9s m\u00e9s important, per tant, el proc\u00e9s d&#8217;elaboraci\u00f3 que el document en si. L\u2019ha d&#8217;elaborar la fam\u00edlia mitjan\u00e7ant un di\u00e0leg sincer, que generi comprom\u00eds i unitat. Els externs poden aportar metodologia, per\u00f2 les decisions han de ser compartides per la fam\u00edlia empres\u00e0ria. Decisions respecte de les relacions entre la fam\u00edlia i l&#8217;empresa, pel que fa a propietat, govern i gesti\u00f3. I ha de preveure escenaris i solucions; i ser un document viu.<\/p>\n<p>S&#8217;inicia definint qui participa en la seva elaboraci\u00f3, quin \u00e9s el patrimoni afecte i els temes rellevants. Ha d\u2019acordar-s\u2019hi un &#8220;somni compartit&#8221;; definir les estructures de govern familiar i empresarial adequades; el relleu en la propietat, govern i gesti\u00f3; les limitacions a la propietat i la sortida pac\u00edfica.<\/p>\n<blockquote>\n<h2><span style=\"color: #602d11;\">Els reptes als quals s&#8217;ha d&#8217;enfrontar la fam\u00edlia empres\u00e0ria s\u00f3n molt previsibles. Per garantir-ne al m\u00e0xim la continu\u00eftat, ha de afrontar-los amb anticipaci\u00f3, tranquil\u00b7litat i valentia; pensant que &#8220;el que \u00e9s bo per a l&#8217;empresa, \u00e9s bo per a la fam\u00edlia&#8221;. Cada fam\u00edlia empres\u00e0ria \u00e9s un m\u00f3n, i precisa una soluci\u00f3 a la mesura de les seves caracter\u00edstiques concretes.<\/span><\/h2>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Les fam\u00edlies empres\u00e0ries representen el 57% del PIB (IE, 2015). Per tal de maximitzar la seva vocaci\u00f3 de continu\u00eftat han d&#8217;efectuar un pla estrat\u00e8gic on defineixin a on i per qu\u00e8 hi volen arribar. I on es prevegi la soluci\u00f3 als principals reptes que hauran de superar.<\/p>\n","protected":false},"author":1,"featured_media":19677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[]},"categories":[10831,10817,40],"tags":[366,436,619,1174,1865,7584],"_links":{"self":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/19751"}],"collection":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/comments?post=19751"}],"version-history":[{"count":1,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/19751\/revisions"}],"predecessor-version":[{"id":47774,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/19751\/revisions\/47774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media\/19677"}],"wp:attachment":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media?parent=19751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/categories?post=19751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/tags?post=19751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}