{"id":20502,"date":"2019-04-16T09:00:27","date_gmt":"2019-04-16T07:00:27","guid":{"rendered":"http:\/\/www.monempresarial.com\/?p=20502"},"modified":"2022-12-22T09:39:16","modified_gmt":"2022-12-22T08:39:16","slug":"cuatro-pasos-clave-para-empezar-a-construir-una-estrategia-digital","status":"publish","type":"post","link":"https:\/\/www.monempresarial.com\/ca\/2019\/04\/16\/cuatro-pasos-clave-para-empezar-a-construir-una-estrategia-digital\/","title":{"rendered":"Quatre passos clau per comen\u00e7ar a construir<\/span> una Estrat\u00e8gia Digital<\/span>"},"content":{"rendered":"

\"\"Pot semblar que elaborar una estrat\u00e8gia de m\u00e0rqueting digital \u00e9s un gran desafiament, per\u00f2 la creaci\u00f3 d\u2019un pla digital \u00e9s un proc\u00e9s m\u00e9s senzill del que pensem. Aquests s\u00f3n els quatre passos fonamentals que tot negoci hauria de seguir:<\/h4>\n

LUCIANA HUESO. <\/span>
\nProfessora de TBS Barcelona i Global SEM Manager a Starcom Worldwide. <\/strong><\/h4>\n
\n

1- Coneix b\u00e9 a la teva audi\u00e8ncia<\/strong>
\nQue no t\u2019enganyin, no hi ha cap negoci que es dirigeixi a tothom aix\u00ed que el primer que has de fer \u00e9s detectar qui \u00e9s realment la teva audi\u00e8ncia. Una bona manera de fer-ho \u00e9s construir un buyer<\/em> persona (representaci\u00f3 fict\u00edcia del nostre consumidor final) amb el qual podr\u00e0s identificar el teu target<\/em> ideal i nom\u00e9s enfocar la teva estrat\u00e8gia digital cap a aquest tipus d\u2019usuaris.<\/p>\n

2- Sigues rellevant<\/strong>
\nUn cop hagis identificat a la teva audi\u00e8ncia, \u00e9s important entendre qu\u00e8 \u00e9s el que li interessa de la teva marca, i aix\u00f2 ser\u00e0 exactament el contingut que li has d\u2019oferir.<\/p>\n

3- Descobreix els teus canals clau<\/strong>
\nEls teus clients potencials han de poder trobar f\u00e0cilment la teva web i el contingut que cont\u00e9. Per a aix\u00f2, has d\u2019analitzar per on es mou la teva audi\u00e8ncia a nivell digital i compartir els teus continguts a trav\u00e9s d\u2019aquests canals. Elimina aquells canals que no et serveixen de res.<\/p>\n

4- Analitza els resultats<\/strong>
\nL\u2019\u00faltim pas que has de seguir \u00e9s el de monitoritzar i mesurar els resultats. L\u2019an\u00e0lisi \u00e9s tamb\u00e9 el moment en qu\u00e8 has de valorar totes les accions que has dut a terme i definir quines han tingut \u00e8xit i quines no. Aix\u00f2 t\u2019ajudar\u00e0 a enfortir encara m\u00e9s les teves accions futures en l\u2019entorn digital. <\/p>\n

\n


\nLlen\u00e7ar-se a la piscina i treballar en totes les plataformes digitals possibles pot semblar una idea temptadora, per\u00f2 a l\u2019hora de la veritat no \u00e9s m\u00e9s que una p\u00e8rdua de temps i de diners; d\u2019aqu\u00ed la import\u00e0ncia d\u2019elaborar la teva estrat\u00e8gia digital. Posem-nos-hi!<\/span><\/h2>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Pot semblar que elaborar una estrat\u00e8gia de m\u00e0rqueting digital \u00e9s un gran desafiament, per\u00f2 la creaci\u00f3 d\u2019un pla digital \u00e9s un proc\u00e9s m\u00e9s senzill del que pensem. Aquests s\u00f3n els quatre passos fonamentals que tot negoci hauria de seguir:<\/p>\n","protected":false},"author":1,"featured_media":20505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[]},"categories":[10832,10817,43],"tags":[270,305,436,5744],"_links":{"self":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/20502"}],"collection":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/comments?post=20502"}],"version-history":[{"count":0,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/20502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media\/20505"}],"wp:attachment":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media?parent=20502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/categories?post=20502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/tags?post=20502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}