{"id":25183,"date":"2020-09-28T09:00:28","date_gmt":"2020-09-28T07:00:28","guid":{"rendered":"http:\/\/www.monempresarial.com\/?p=25183"},"modified":"2025-06-06T10:07:11","modified_gmt":"2025-06-06T08:07:11","slug":"saber-escuchar-para-emprender-en-la-incertidumbre","status":"publish","type":"post","link":"https:\/\/www.monempresarial.com\/ca\/2020\/09\/28\/saber-escuchar-para-emprender-en-la-incertidumbre\/","title":{"rendered":"Saber escoltar per emprendre en la incertesa"},"content":{"rendered":"

Vivim temps incerts. O bufen vents contraris o hi ha massa calma. Anul\u00b7len congressos, tanquen pa\u00efsos sencers, tallen suplly chains<\/em>. P\u00e8ssimes condicions per a emprendre? No, perqu\u00e8 els m\u00e8todes i les eines de gesti\u00f3 es van inventar precisament per a emprendre quan bufa el mal temps. Aix\u00ed, nom\u00e9s fracassen aquells que no saben escoltar.<\/strong><\/span><\/p>\n

S\u00e9bastien Bauer. <\/span><\/strong><\/span>Professor de programes d\u2019emprenedoria a la TBS Education \u2013 Barcelona, la UAB i la UIC.<\/strong><\/h4>\n
\n

L\u2019any 2002, l\u2019enginyer de software<\/em> Stewart Butterfield va tenir una idea. Un joc en l\u00ednia massiu, una barreja de Monpoly i Sim City. A m\u00e9s, els jugadors podien pujar imatges de propietats reals i fins i tot xatejar dins el joc. Va fundar Ludicorp<\/em> i va treure el seu joc al mercat.<\/p>\n

El mercat nom\u00e9s existia en el cap de Butterfield: el seu joc no es va vendre i va haver d\u2019apagar els servidors. Per a l\u2019empresari del segle XX, propietari d\u2019una visi\u00f3 i responsable de dur-la a l\u2019\u00e8xit, aquesta hauria esdevingut la hist\u00f2ria d\u2019un frac\u00e0s. Per\u00f2 per a Butterfield, al contrari, aquest tancament va ser el primer d\u2019una s\u00e8rie de grans assoliments.<\/p>\n

Tot i no jugar-hi, els seus clients no es donaven de baixa de la plataforma. En lloc de tancar i eliminar els comptes, va observar, seguien actius. No jugaven, per\u00f2 es connectaven cada dia. Va preguntar i li van contestar que el seu joc no valia gens, per\u00f2 que l\u2019utilitari per compartir imatges i el xat eren els millors del mercat. Va abandonar la seva idea inicial i va crear la plataforma de photosharing<\/em> Flickr, que al 2005 va vendre a Yahoo per una quantitat no p\u00fablica, per\u00f2 que s\u2019estima entre 22 i 25 milions de d\u00f2lars. Al 2013 va finalitzar la plataforma de xat professional Slak. Al 2019 va aixecar 4,6 bilions en la seva IPO i va ser valorada per 23 bilions.<\/p>\n

El frac\u00e0s del producte neix de no haver testejat l\u2019exist\u00e8ncia d\u2019un mercat. L\u2019\u00e8xit de l\u2019empresari ve d\u2019haver escoltat els seus clients, fins i tot quan s\u2019hagi hagut d\u2019abaixar la persiana. <\/span><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

Vivim temps incerts. O bufen vents contraris o hi ha massa calma. Anul\u00b7len congressos, tanquen pa\u00efsos sencers, tallen suplly chains. P\u00e8ssimes condicions per a emprendre? No, perqu\u00e8 els m\u00e8todes i les eines de gesti\u00f3 es van inventar precisament per a emprendre quan bufa el mal temps. Aix\u00ed, nom\u00e9s fracassen aquells que no saben escoltar. S\u00e9bastien […]<\/p>\n","protected":false},"author":70,"featured_media":25089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"1","sponsored_post_label":"Patrocinat per","sponsored_post_name":"Consorci Zona Franca Barcelona","sponsored_post_url":"https:\/\/zfbarcelona.es\/ca\/","sponsored_post_logo_enable":"1","sponsored_post_logo":"40377","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"10826","hide":""}},"categories":[10820,10826,10819,42],"tags":[1146,2825,8259],"_links":{"self":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/25183"}],"collection":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/comments?post=25183"}],"version-history":[{"count":9,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/25183\/revisions"}],"predecessor-version":[{"id":46126,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/25183\/revisions\/46126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media\/25089"}],"wp:attachment":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media?parent=25183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/categories?post=25183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/tags?post=25183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}