{"id":25757,"date":"2020-12-02T09:05:19","date_gmt":"2020-12-02T08:05:19","guid":{"rendered":"http:\/\/www.monempresarial.com\/?p=25757"},"modified":"2025-06-06T10:06:12","modified_gmt":"2025-06-06T08:06:12","slug":"hi-ha-mercat-per-a-aquesta-idea","status":"publish","type":"post","link":"https:\/\/www.monempresarial.com\/ca\/2020\/12\/02\/hi-ha-mercat-per-a-aquesta-idea\/","title":{"rendered":"Hi ha mercat per a aquesta idea?"},"content":{"rendered":"

La difer\u00e8ncia entre una startup i una empresa \u00e9s que la segona sap qu\u00e8 ven i a qui (una altra cosa \u00e9s que esculli la bona estrat\u00e8gia per fer-ho i que, a m\u00e9s, l’executi correctament). Una startup, en canvi, \u00e9s una eina pensada per buscar un model de negoci rendible en situacions incertes on tot s\u00f3n inc\u00f2gnites. Facebook va ser una startup en recerca de rendibilitat durant 9 anys, i quan la va trobar, es va preparar per esdevenir una empresa i va sortir a borsa el 2012.<\/strong><\/span><\/p>\n

S\u00e9bastien Bauer.\u00a0<\/strong><\/span>Professor de programes d\u2019emprenedoria a la TBS Education \u2013 Barcelona, la UAB i la UIC.<\/strong><\/h4>\n
\n

A cada pas una startup<\/strong><\/em><\/span> es pregunta si ha de perseverar, iterar o pivotar. Persevera si rep una llum verda inequ\u00edvoca, pivota si en rep una de vermella, i si no ho t\u00e9 clar, itera. El primer pas hauria de ser sempre el mercat. \u00c9s a dir: el primer pas no hauria de ser definir la teva idea, sin\u00f3 el teu mercat.<\/p>\n

Pregunta’t qui va a comprar i per quines raons ho fa. Dibuixa diversos perfils de clients que expliquin de manera clara i concisa el que cadascun necessita (jobs<\/em>), qu\u00e8 els fa mal (pains<\/em>) i el que esperen (gains<\/em>). En aquesta etapa el teu major enemic \u00e9s creure que saps alguna cosa: sigues conscient que el teu perfil inicial \u00e9s el d’un client imaginari i que, en aquest moment, tot s\u00f3n suposicions.<\/p>\n

Has de comprovar que aquest client existeix. La bona not\u00edcia \u00e9s que sempre es pot fer, fins i tot estant confinat. Visita f\u00f2rums i xarxes socials<\/strong><\/span>: els consumidors s\u2019hi solen queixar i hi deixen missatges que s\u00f3n una gran font d’informaci\u00f3 sobre els problemes reals que la gent real experimenta quan busca satisfer necessitats que el teu producte o servei pot solucionar.<\/p>\n

Per\u00f2, alerta. Aquesta informaci\u00f3 \u00e9s f\u00e0cil de trobar, per\u00f2 dif\u00edcil de processar. Posa en dubte el teu perfil inicial, itera sovint fins que tinguis certeses i pivota si veus que no hi haur\u00e0 qui compri el que vols vendre. ‘Airbnb va trigar anys a trobar el seu mercat! I quan tinguis clar qui<\/strong><\/span> \u00e9s el teu client ideal, busca quants<\/span><\/strong> n\u2019hi ha: a estad\u00edstiques oficials, a webs de gremis i cambres, a Statista i webs similars.<\/p>\n

Ja ho tens? Enhorabona, has completat un estudi de mercat qualitatiu i quantitatiu amb el m\u00e8tode lean startup<\/em>. Dona forma a aquest perfil i a aquests n\u00fameros en una presentaci\u00f3 sint\u00e8tica, afegeix-hi l\u2019enlla\u00e7 a les fonts per generar credibilitat i podr\u00e0s mostrar als qui et financen que hi ha mercat per a la teva idea.<\/span><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

La difer\u00e8ncia entre una startup i una empresa \u00e9s que la segona sap qu\u00e8 ven i a qui (una altra cosa \u00e9s que esculli la bona estrat\u00e8gia per fer-ho i que, a m\u00e9s, l’executi correctament). Una startup, en canvi, \u00e9s una eina pensada per buscar un model de negoci rendible en situacions incertes on tot […]<\/p>\n","protected":false},"author":70,"featured_media":25733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"1","sponsored_post_label":"Patrocinat per","sponsored_post_name":"Consorci Zona Franca Barcelona","sponsored_post_url":"https:\/\/zfbarcelona.es\/ca\/","sponsored_post_logo_enable":"1","sponsored_post_logo":"40377","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"10826","hide":""}},"categories":[10820,10826,10819,37,42],"tags":[252,700],"_links":{"self":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/25757"}],"collection":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/comments?post=25757"}],"version-history":[{"count":7,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/25757\/revisions"}],"predecessor-version":[{"id":46122,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/25757\/revisions\/46122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media\/25733"}],"wp:attachment":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media?parent=25757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/categories?post=25757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/tags?post=25757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}