{"id":31835,"date":"2021-07-19T15:22:47","date_gmt":"2021-07-19T13:22:47","guid":{"rendered":"https:\/\/www.monempresarial.com\/2021\/07\/28\/la-gran-division-del-trabajo-en-equipo-impulsada-por-la-covid-19-2\/"},"modified":"2025-09-24T11:03:11","modified_gmt":"2025-09-24T09:03:11","slug":"de-vuca-a-vi2sca2s","status":"publish","type":"post","link":"https:\/\/www.monempresarial.com\/ca\/2021\/07\/19\/de-vuca-a-vi2sca2s\/","title":{"rendered":"De VUCA a VI2SCA2S"},"content":{"rendered":"<h4 style=\"color: #602d11;\"><strong><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-8186\" src=\"https:\/\/www.monempresarial.com\/wp-content\/uploads\/2015\/12\/mon-empresarial-004-marcos-urarte.png\" alt=\"\" width=\"226\" height=\"302\" srcset=\"https:\/\/www.monempresarial.com\/wp-content\/uploads\/2015\/12\/mon-empresarial-004-marcos-urarte.png 300w, https:\/\/www.monempresarial.com\/wp-content\/uploads\/2015\/12\/mon-empresarial-004-marcos-urarte-224x300.png 224w\" sizes=\"(max-width: 226px) 100vw, 226px\" \/>Res com la realitat per imposar-se de forma incontestable a les prediccions sab<span style=\"color: #602d11;\">erudes<\/span> dels \u00e9ssers humans <\/strong><\/h4>\n<h4><span style=\"color: #663300; font-weight: bold; text-transform: uppercase;\"><strong>Marcos Urarte. <\/strong><\/span><strong>Professor convidat del Massachusetts Institute of Technology (MIT) i de la Universitat Nacional de Singapur (NUS).<\/strong><\/h4>\n<hr style=\"color: #b72126;\" \/>\n<p>Afirmava el <em>Global Risk Report<\/em> del <em>World Economic Forum<\/em> (F\u00f2rum de Davos) 2020 que el risc principal al qual s&#8217;enfrontava la humanitat l&#8217;any 2020 era el canvi clim\u00e0tic. A data d&#8217;avui, es pot afirmar, de manera categ\u00f2rica, que aix\u00f2 ja no \u00e9s aix\u00ed, tot i que ho ser\u00e0, i per desgr\u00e0cia, de forma molt r\u00e0pida. Nassim Taleb, fil\u00f2sof i investigador liban\u00e8s, va formular el 2007 la <span style=\"color: #602d11;\"><strong>Teoria del Cigne negre<\/strong><\/span> que descriu un succ\u00e9s &#8220;altament improbable, gaireb\u00e9 impredictible&#8221;, de gran impacte socioecon\u00f2mic i que, un cop passat, es racionalitza per retrospecci\u00f3 fent-lo semblar predictible o explicable, per la qual cosa fa la impressi\u00f3 que s&#8217;esperava que pass\u00e9s: &#8220;Tots som profetes del passat&#8221;.<\/p>\n<p>La majoria dels estudis han considerat que la COVID-19 ha estat un <span style=\"color: #602d11;\"><strong>&#8220;cigne negre&#8221;<\/strong><\/span>, per\u00f2 jo crec que ha estat per desconeixement d&#8217;altres teories complement\u00e0ries. Les m\u00e9s significatives s\u00f3n les dels <span style=\"color: #602d11;\"><strong>&#8220;rinoceronts grisos&#8221;<\/strong><\/span>, els <span style=\"color: #602d11;\"><strong>&#8220;elefants negres&#8221;<\/strong><\/span> i les <span style=\"color: #602d11;\"><strong>&#8220;meduses negres&#8221;<\/strong><\/span>. Jo catalogaria la COVID-19 com un <span style=\"color: #602d11;\"><strong>&#8220;rinoceront gris&#8221;<\/strong><\/span>.<\/p>\n<p>La rapidesa amb qu\u00e8 es produeixen canvis d&#8217;escenaris i de models de negoci ens obliga a crear organitzacions flexibles, \u00e0gils i r\u00e0pides, on, a vegades, cal renunciar a algun element per potenciar-ne d\u2019altres. A aquest nou m\u00f3n se l\u2019ha denominat <span style=\"color: #602d11;\"><strong>VUCA<\/strong><\/span> (acr\u00f2nim angl\u00e8s referit a <em>Volatily, Uncertainty, Complexity, Ambiguity<\/em>). Aquest concepte va ser creat durant la Guerra Freda pels EUA, i fins fa aproximadament set anys, va ser utilitzat exclusivament dins del m\u00f3n militar i en la geoestrat\u00e8gia. Ja fins i tot abans de la COVID-19, van apar\u00e8ixer algunes variants al voltant del concepte VUCA, com TUNA (<em>Turbulence, Uncertainty, Novelty, Ambiguity<\/em>) i BANI (<em>Brittle, Anxious, Non-linear, incomprehensible<\/em>), entre d&#8217;altres. Per\u00f2, finalment, la realitat, ha fet evolucionar el mot fins originar un nou concepte denominat <span style=\"color: #602d11;\"><strong>VI2SCA2S.<\/strong><\/span> A VUCA hi hem hagut d&#8217;incorporar quatre noves caracter\u00edstiques, que s\u00f3n: <span style=\"color: #602d11;\"><strong>Immediatesa, Soroll, Acceleraci\u00f3 i Simultane\u00eftat de disparitats.<\/strong><\/span><\/p>\n<p>El m\u00f3n es mou molt m\u00e9s r\u00e0pid que els conceptes.<\/p>\n<blockquote>\n<h2><span style=\"color: #602d11;\">Qu\u00e8 caracteritzar\u00e0 aquesta nova era?<br \/>\n\u2022 El deteriorament de les relacions entre els Estats Units i la Xina. Es produir\u00e0 el parany de Tuc\u00eddides? Estem assistint al naixement de la &#8220;Pax S\u00ednica&#8221;?<br \/>\n\u2022 Debat globalitzaci\u00f3 vs. deslocalitzaci\u00f3 vs. localitzaci\u00f3.<br \/>\n\u2022 Diverg\u00e8ncia demogr\u00e0fica. La meitat el segle XXI ser\u00e0 l&#8217;era de l&#8217;\u00c0frica?<br \/>\n\u2022 M\u00f3n hipervigilat. Debat seguretat vs. privacitat.<\/span><\/h2>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Res com la realitat per imposar-se de forma incontestable a les prediccions saberudes dels \u00e9ssers humans.<\/p>\n","protected":false},"author":1,"featured_media":31833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[]},"categories":[980,10830,11,10817,37,4718],"tags":[485,1174,4936,10223],"_links":{"self":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/31835"}],"collection":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/comments?post=31835"}],"version-history":[{"count":1,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/31835\/revisions"}],"predecessor-version":[{"id":47607,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/31835\/revisions\/47607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media\/31833"}],"wp:attachment":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media?parent=31835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/categories?post=31835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/tags?post=31835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}