{"id":41163,"date":"2023-04-25T09:00:03","date_gmt":"2023-04-25T07:00:03","guid":{"rendered":"https:\/\/www.monempresarial.com\/?p=41163"},"modified":"2025-09-24T10:42:52","modified_gmt":"2025-09-24T08:42:52","slug":"patrocini-de-competencies-com-assumir-el-rol-social","status":"publish","type":"post","link":"https:\/\/www.monempresarial.com\/ca\/2023\/04\/25\/patrocini-de-competencies-com-assumir-el-rol-social\/","title":{"rendered":"Patrocini de compet\u00e8ncies: com assumir el rol social"},"content":{"rendered":"

Per fer front als reptes contemporanis, les empreses es comprometen a construir un futur millor. Aquestes iniciatives es donen de diferents formes, vinculant cada cop m\u00e9s el m\u00f3n civil al m\u00f3n dels negocis, i les fronteres s\u00f3n cada cop m\u00e9s permeables.<\/strong><\/span><\/p>\n

FIAMMETTA CASCIOLI. <\/span>Professora a la Kedge Business School<\/strong><\/h4>\n
\n

Entre aquestes iniciatives, empreses i ONG col\u00b7laboren a trav\u00e9s del patrocini de compet\u00e8ncies, que permet a les empreses posar a disposici\u00f3 d\u2019una organitzaci\u00f3 d\u2019inter\u00e8s general les compet\u00e8ncies dels seus empleats durant el seu temps de treball. Aix\u00ed doncs, l\u2019empresa t\u00e9 com a objectiu facilitar la mobilitat del talent, el temps i l\u2019energia del personal en favor del desenvolupament social del seu territori.<\/p>\n

Les dades confirmen les mateixes tend\u00e8ncies generals a Fran\u00e7a i Espanya: a Fran\u00e7a, on existeix un marc legal clar per a l\u2019exempci\u00f3 d\u2019impostos, el 54% de les grans empreses practiquen el patrocini de compet\u00e8ncias. A Espanya, el 69% de les empreses grans i mitjanes hi recorren a ell. Tanmateix, a Fran\u00e7a, el 88% de les empreses grans tenen un comprom\u00eds que va m\u00e9s enll\u00e0 del suport a projectes associatius. A Espanya, el 88,4% de les empreses considera important donar suport a una causa social al seu territori. Tanmateix, hi ha un inter\u00e8s creixent per enfortir la pol\u00edtica RRHH a Espanya (un increment del 16%). Per la seva banda, a Fran\u00e7a, el 18% de les empreses creu que els departaments de RRHH haurien d\u2019abordar el tema.a<\/p>\n

L\u2019an\u00e0lisi d\u2019aquestes dades ens porta a tres conclusions. En primer lloc, el patrocini de compet\u00e8ncies t\u00e9 un impacte sobre els territoris per part de les empreses que va m\u00e9s enll\u00e0 de la comunicaci\u00f3. En segon lloc, constitueix una palanca important de RRHH en relaci\u00f3 amb els objectius de desenvolupament sostenible, perqu\u00e8 desenvolupa la inclusi\u00f3 a trav\u00e9s de la col\u00b7laboraci\u00f3 amb actors del m\u00f3n associatiu i col\u00b7lectius desafavorits, i promou el comprom\u00eds dels empleats al voltant de causes d\u2019inter\u00e8s general. I en tercer lloc, per\u00f2 no menys important, el patrocini de compet\u00e8ncies contribueix a la construcci\u00f3 del comprom\u00eds social de les empreses i els permet assumir el seu paper crucial en la transici\u00f3 ecol\u00f2gica dels territoris a escala internacional.<\/span><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

Para a hacer frente a los desaf\u00edos contempor\u00e1neos, las empresas se comprometen a construir un futuro mejor. Estas iniciativas se dan de diferentes formas, vinculando cada vez m\u00e1s el mundo civil al mundo de los negocios, y las fronteras son cada vez m\u00e1s permeables.<\/p>\n","protected":false},"author":81,"featured_media":41166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"10743","hide":""}},"categories":[10847,10816],"tags":[879,1174,4556,4668],"_links":{"self":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/41163"}],"collection":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/comments?post=41163"}],"version-history":[{"count":4,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/41163\/revisions"}],"predecessor-version":[{"id":47504,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/41163\/revisions\/47504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media\/41166"}],"wp:attachment":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media?parent=41163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/categories?post=41163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/tags?post=41163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}