{"id":41225,"date":"2023-04-26T10:02:54","date_gmt":"2023-04-26T08:02:54","guid":{"rendered":"https:\/\/www.monempresarial.com\/2023\/04\/26\/estrategia-y-planificacion\/"},"modified":"2025-09-24T10:42:33","modified_gmt":"2025-09-24T08:42:33","slug":"estrategia-y-planificacion","status":"publish","type":"post","link":"https:\/\/www.monempresarial.com\/ca\/2023\/04\/26\/estrategia-y-planificacion\/","title":{"rendered":"Estrat\u00e8gia i planificaci\u00f3"},"content":{"rendered":"

El terme estrat\u00e8gia prov\u00e9 del grec strateg\u00f3s<\/em>, compost de strat\u00f3s, \u201cex\u00e8rcit\u201d, i ago, \u201cconduir\u201d, per la qual cosa significa l\u2019art de dirigir o conduir les operacions militars. No obstant aix\u00f2, si confiem que els canvis de tota mena se succeeixen de manera accelerada en els moments actuals, podem afirmar que el final de la concepci\u00f3 estrat\u00e8gica empresarial basada en el paradigma militar verticalista \u00e9s proper. <\/span><\/strong><\/p>\n

MARCOS URARTE. Professor convidat del Massachusetts Institute of Technology (MIT) i de la Universitat Nacional de Singapur (NUS).<\/span><\/span><\/strong><\/h4>\n
\n

Est\u00e0 consolidant-se a tot el m\u00f3n un enfocament estrat\u00e8gic revolucionari. En un entorn cada vegada m\u00e9s turbulent, global i competitiu, ja no n\u2019hi ha prou de tenir una bona idea, capitalitzar una oportunitat de mercat i tractar de maximitzar beneficis a curt termini. Els negocis oportunistes han de passar a ser organitzacions perdurables ben estructurades mitjan\u00e7ant valors finals i instrumentals que els donin orientaci\u00f3 i sentit m\u00e9s enll\u00e0 de generar beneficis econ\u00f2mics a curt termini als propietaris.<\/p>\n

L\u2019actitud estrat\u00e8gica es caracteritza per ser una actitud oberta al canvi, una actitud cr\u00edtica de la pr\u00f2pia concepci\u00f3 i pr\u00e0ctica directiva, que suposa la capacitat de q\u00fcestionar-ho tot, de sortir del marc de la rutina per descobrir i posar en marxa solucions noves.<\/p>\n

L\u2019ess\u00e8ncia de l\u2019estrat\u00e8gia \u00e9s decidir qu\u00e8 no es far\u00e0. Una posici\u00f3 estrat\u00e8gica no \u00e9s sostenible si no es renuncia a d\u2019altres. Dit d\u2019una altra manera, per tenir m\u00e9s d\u2019una cosa cal tenir-ne menys. Per\u00f2 voler tenir totes dues ens pot portar a inc\u00f3rrer en importants inefici\u00e8ncies. Cal decidir ser-ho tot per a alg\u00fa, perqu\u00e8 si no, serem res per a tothom. Als mercats hem de ser diferents, per\u00f2 mai indiferents.<\/p>\n

Quan parlem d\u2019estrat\u00e8gia \u00e9s imprescindible diferenciar els conceptes \u201cteatre d\u2019operacions\u201d, mercat on es desenvolupa \u201cl\u2019enfrontament\u201d, i \u201cescenari\u201d, que \u00e9s el mercat m\u00e9s \u201cel conjunt de circumst\u00e0ncies\u201d que envolten el succ\u00e9s.<\/p>\n

En l\u2019entorn d\u2019incertesa i complexitat actual, algunes de les preguntes que tota organitzaci\u00f3 es fa s\u00f3n: val la pena planificar? T\u00e9 sentit atenir-se als plans en un entorn tan canviant? Podem ser previsibles i proactius? Quina \u00e9s la dimensi\u00f3 de temps adequada?
\nLa creixent incertesa de l\u2019entorn, conceptes com els cignes negres i aspectes de geoestrat\u00e8gia ens plantegen q\u00fcestions com: com planificar en aquestes condicions? Com d\u2019\u00fatil \u00e9s atenir-se als plans preestablerts? Quin sentit t\u00e9 complir amb all\u00f2 planificat? Quina \u00e9s la vig\u00e8ncia dels plans finalment elaborats? En qu\u00e8 hem de ser llargterministes i en qu\u00e8 \u00e9s molt m\u00e9s \u00fatil ser curtterministes? En quins aspectes hem d\u2019estar alerta a no desviar-nos i en quins altres hem de practicar la flexibilitat total?
\n<\/span><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

El t\u00e9rmino estrategia proviene del griego \u201cstrateg\u00f3s\u201d, compuesto de \u201cstrat\u00f3s\u201d, ej\u00e9rcito, y \u201cago\u201d, conducir, por lo que viene a significar el arte de dirigir o conducir las operaciones militares. Sin embargo, si confiamos en que los cambios de todo tipo se suceden de forma acel <\/p>\n","protected":false},"author":87,"featured_media":41223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"10726","hide":""}},"categories":[10831,10817],"tags":[436,8221,8223],"_links":{"self":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/41225"}],"collection":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/comments?post=41225"}],"version-history":[{"count":4,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/41225\/revisions"}],"predecessor-version":[{"id":47502,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/41225\/revisions\/47502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media\/41223"}],"wp:attachment":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media?parent=41225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/categories?post=41225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/tags?post=41225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}