{"id":41297,"date":"2023-05-03T10:17:18","date_gmt":"2023-05-03T08:17:18","guid":{"rendered":"https:\/\/www.monempresarial.com\/2023\/05\/03\/singular-pero-en-buena-compania\/"},"modified":"2025-06-06T09:53:50","modified_gmt":"2025-06-06T07:53:50","slug":"singular-pero-en-bona-companyia","status":"publish","type":"post","link":"https:\/\/www.monempresarial.com\/ca\/2023\/05\/03\/singular-pero-en-bona-companyia\/","title":{"rendered":"Singular, per\u00f2 en bona companyia"},"content":{"rendered":"

En un dec\u00e0leg d\u2019experts anterior de M\u00f3n Empresarial (181) vaig explicar com les start-ups se singularitzen: dedicant-se en exclusiva a ser excel\u00b7lents en una activitat clau. Per\u00f2 aix\u00f2 \u00e9s una moneda de doble cara.<\/span><\/strong><\/p>\n

S\u00c9BASTIEN BAUER. Professor de programes d\u2019emprenedoria a la TBS Education \u2013 Barcelona, la UAB i la UIC.<\/span><\/span><\/strong><\/h4>\n
\n

Per una banda, aconseguir trobar una operaci\u00f3 que els competidors no consideren important, per\u00f2 que ofereix un avantatge competitiu, i posar totes les forces a maximitzar aquest avantatge, \u00e9s gaireb\u00e9 garantia d\u2019\u00e8xit.<\/strong><\/span> Per una altra banda, qu\u00e8 passa amb les altres activitats? Ens permetem el luxe de ser mediocres?<\/p>\n

Doncs de vegades s\u00ed. La web d\u2019Amazon, per exemple, no brilla per la bellesa. \u00c9s molt funcional, per\u00f2 no \u00e9s particularment agradable. Perqu\u00e8 l\u2019activitat clau d\u2019Amazon consisteix a monitoritzar les transaccions que tenen lloc, analitzar-les i transformar-les (1) immediatament en suggeriments de noves compres i (2), a mitj\u00e0 termini, en millores del servei que ofereix. Es dedica a aix\u00f2 i la resta \u00e9s secundari.<\/p>\n

Per\u00f2, en general, les start-ups escullen un altre cam\u00ed: externalitzen, subcontractant o associant-se i creant aliances estrat\u00e8giques.<\/span><\/strong> L\u2019\u00faltim exemple de gran impacte que ens ha deixat l\u2019actualitat \u00e9s el de BioNTech, la start-ups alemanya creada per Ugur Sahin i \u00d6zlem T\u00fcreci, i autora de la vacuna anti-COVID popularment coneguda com \u201cla Pfizer\u201d.<\/p>\n

BioNtech va n\u00e9ixer el 2008 com una start-up dedicada al desenvolupament d\u2019immunoter\u00e0pies individualitzades. Retrocedim un segle i suposem per un moment que aquesta tecnologia hagu\u00e9s estat disponible el 1908: aleshores, BioNtech hauria hagut de capitalitzar en base als seus descobriments per construir f\u00e0briques, dissenyar processos de producci\u00f3, fitxar treballadors, comprar una flota de vehicles per a la distribuci\u00f3 i un llarg etc\u00e8tera.<\/p>\n

Al segle XXI, les start-ups juguen a un altre joc: BioNTech es dedica a ser excel\u00b7lent en investigaci\u00f3 i desenvolupament, i si sorgeix l\u2019oportunitat de fer alguna cosa que implica producci\u00f3 a gran escala, s\u2019associa amb una altra empresa que t\u00e9 aquesta capacitat. Sens dubte, l\u2019\u00e8xit planetari de la seva estrat\u00e8gia accelerar\u00e0 una tend\u00e8ncia que ja es dibuixava des de fa temps: empreses hiperespecialitzades que teixeixen aliances per aconseguir juntes una cosa que no podrien aconseguir soles.<\/p>\n

Les empreses petites podrien inspirar-se en aquest model: centrar la seva activitat all\u00e0 on poden ser excel\u00b7lents i formar aliances amb altres o b\u00e9 amb grans grups per cocrear les solucions innovadores de dem\u00e0.<\/span><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

En un dec\u00e0leg d\u2019experts anterior de M\u00f3n Empresarial (181) vaig explicar com les start-ups se singularitzen: dedicant-se en exclusiva a ser excel\u00b7lents en una activitat clau. Per\u00f2 aix\u00f2 \u00e9s una moneda de doble cara.<\/p>\n","protected":false},"author":70,"featured_media":41295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"10826","hide":""}},"categories":[10826,10819],"tags":[252,1174,1181,3038,5587],"_links":{"self":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/41297"}],"collection":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/comments?post=41297"}],"version-history":[{"count":5,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/41297\/revisions"}],"predecessor-version":[{"id":46051,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/41297\/revisions\/46051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media\/41295"}],"wp:attachment":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media?parent=41297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/categories?post=41297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/tags?post=41297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}