{"id":5750,"date":"2015-08-01T07:00:41","date_gmt":"2015-08-01T05:00:41","guid":{"rendered":"http:\/\/monempresarial.com\/?p=5750"},"modified":"2025-09-16T12:21:29","modified_gmt":"2025-09-16T10:21:29","slug":"biblioteca-empresarial-lempresa-sostenible","status":"publish","type":"post","link":"https:\/\/www.monempresarial.com\/ca\/2015\/08\/01\/biblioteca-empresarial-lempresa-sostenible\/","title":{"rendered":"Biblioteca Empresarial: L&#8217;empresa sostenible<\/span>"},"content":{"rendered":"<figure id=\"attachment_5707\" aria-describedby=\"caption-attachment-5707\" style=\"width: 236px\" class=\"wp-caption alignright\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-5707\" src=\"http:\/\/monempresarial.com\/wp-content\/uploads\/2015\/07\/mon-empresarial-002-nadya-zhexembayeva-236x300.png\" alt=\"Nadya Zhexembayeva.\" width=\"236\" height=\"300\" srcset=\"https:\/\/www.monempresarial.com\/wp-content\/uploads\/2015\/07\/mon-empresarial-002-nadya-zhexembayeva-236x300.png 236w, https:\/\/www.monempresarial.com\/wp-content\/uploads\/2015\/07\/mon-empresarial-002-nadya-zhexembayeva.png 359w\" sizes=\"(max-width: 236px) 100vw, 236px\" \/><figcaption id=\"caption-attachment-5707\" class=\"wp-caption-text\">Nadya Zhexembayeva.<\/figcaption><\/figure>\n<p><span style=\"color: #000000; font-weight: bold;\">Els productes d&#8217;un sol \u00fas <\/span>han captat des de sempre l\u2019atenci\u00f3 de l\u2019economia mundial, i les conseq\u00fc\u00e8ncies d\u2019aquest fet ja s\u00f3n una realitat: esgotament dels recursos naturals, contaminaci\u00f3, manca d\u2019espai per abocar-hi els residus, etc. \u00c9s per aix\u00f2 que moltes empreses -Puma, Microsoft o BMW, entre d\u2019altres- comencen a apostar per la sostenibilitat, com mostra Nadya Zhexembayeva al seu darrer llibre. L\u2019autora ofereix als lectors un conjunt d\u2019idees i recomanacions per a qualsevol negoci que vulgui integrar el concepte de sostenibilitat de principi a fi a la ment de tots els empleats i, especialment, dels directius.<\/p>\n<p><span style=\"color: #999999; font-weight: bold; text-transform: uppercase;\">A favor de l&#8217;economia circular<\/span><br \/>\nAquesta obra posa sobre la taula el terme <em>economia circular<\/em>, que contrasta amb l\u2019economia lineal tradicional, amb executius preocupats nom\u00e9s per fabricar i que ha fomentat el malbaratament i la generaci\u00f3 de residus. <em>Circular<\/em> perqu\u00e8 es recicla i es recupera amb un objectiu molt clar: minimitzar l\u2019impacte de l\u2019activitat econ\u00f2mica sobre el nostre entorn. Obrir els ulls al problema mediambiental ja no \u00e9s una q\u00fcesti\u00f3 relegada a quatre ecologistes, sin\u00f3 una demanda social generalitzada.<\/p>\n\n<table id=\"tablepress-149\" class=\"tablepress tablepress-id-149\">\n<tbody>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><img src=\"http:\/\/monempresarial.com\/wp-content\/uploads\/2015\/07\/mon-empresarial-002-estrategia-oceano-esquilmado-libro-198x300.png\" alt=\"Llibre La estrategia del oceano-esquilmado\" width=\"198\" height=\"300\" class=\"alignright size-medium wp-image-5709\" \/><\/td><td class=\"column-2\"><span style=\"color: #cc9900; font-weight: bold; text-transform:uppercase;\">Qui avisa no \u00e9s tra\u00efdor <\/span><br \/>\nLa seva traject\u00f2ria com a empres\u00e0ria, escriptora i professora especialitzada en innovaci\u00f3, lideratge i creixement sostenible l\u2019avala per fer aquest av\u00eds. <br \/>\nPer a Nadya Zhexembayeva, les companyies que no entenguin que han de canviar d\u2019estrat\u00e8gia per tal de protegir el planeta tenen un greu problema. <br \/>\nElla mateixa ha supervisat importants firmes que s\u00ed han volgut adaptar-se als nous temps, com ara The Coca-Cola Company, Henkel, Erste Bank, Knauf Insulation o Vienna Insurance Group. <\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td colspan=\"2\" class=\"column-1\"><i><b>La disciplina de emprender. 24 pasos para lanzar una startup exitosa<\/b><\/i><br \/>\n<b>P\u00e0gines:<\/b> 180<br \/>\n<b>Editorial:<\/b> Libros de Cabecera<br \/>\n<b>ISBN:<\/b> 978-84-942397-5-5<br \/>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-149 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>Els productes d\u2019un sol \u00fas han captat des de sempre l\u2019atenci\u00f3 de l\u2019economia mundial, i les conseq\u00fc\u00e8ncies d\u2019aquest fet ja s\u00f3n una realitat: esgotament dels recursos naturals, contaminaci\u00f3, manca d\u2019espai per abocar-hi els residus, etc.<\/p>\n","protected":false},"author":1,"featured_media":5733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[]},"categories":[11,38],"tags":[180,486,804,808,825,826,827,828],"_links":{"self":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/5750"}],"collection":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/comments?post=5750"}],"version-history":[{"count":1,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/5750\/revisions"}],"predecessor-version":[{"id":47238,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/posts\/5750\/revisions\/47238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media\/5733"}],"wp:attachment":[{"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/media?parent=5750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/categories?post=5750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monempresarial.com\/ca\/wp-json\/wp\/v2\/tags?post=5750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}